Selltonomy launches AI buyability audits for merchants

By AI, Created 6:15 PM UTC, May 20, 2026, /AGP/ – Selltonomy launched a new platform in Fort Lauderdale to help e-commerce merchants test whether AI agents can actually complete purchases on their storefronts. The company is betting that AI-driven shopping will create a new conversion problem: stores that are visible to machines but not buyable by them.

Why it matters: - AI agents from ChatGPT, Google Gemini, Perplexity and Microsoft Copilot are increasingly shaping how shoppers discover and buy products. - Selltonomy is targeting a new gap in e-commerce: whether a storefront is not just visible to AI, but actually buyable by AI. - The platform is designed to help merchants find purchase failures before they show up in abandoned-cart reports or traditional analytics.

What happened: - Selltonomy launched an AI Buyability platform for e-commerce merchants. - The company says the platform helps merchants determine whether AI agents can successfully complete purchases on their storefronts. - The launch was announced in Fort Lauderdale, Florida, on May 21, 2026. - Selltonomy is live at selltonomy.com.

The details: - The platform audits storefront infrastructure across four protocol layers: schema markup integrity, variant structures, price interpretation and checkout protocols. - Selltonomy looks for structured data inconsistencies, conflicting pricing signals, ambiguous inventory states and checkout friction. - The company calls these machine-level transaction issues “Silent Failures.” - Selltonomy defines Silent Failures as purchase attempts that fail before traditional analytics or abandoned-cart systems detect them. - The platform includes AI Buyability audits, Silent Failure detection, protocol drift monitoring, product-level issue analysis, remediation guidance and webhook-based alerting. - Selltonomy supports Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace and custom commerce stacks. - The company is offering a free audit tier that covers up to 25 products and does not require a credit card. - Paid plans start at $99 per month for continuous monitoring and ongoing storefront verification. - Selltonomy is offering a limited Founding Member program for the first 50 merchants adopting AI Buyability monitoring. - Founding Members receive 20 percent off their first year using code FOUNDING50.

Between the lines: - Shopify’s Q1 2026 data shows AI-referred shoppers convert at nearly 50 percent higher rates than organic search visitors and have 14 percent higher average order values. - Shopify also said AI-attributed orders grew nearly 13 times year over year in the same period. - The pitch from Selltonomy is that many merchants can see AI-driven traffic potential, but cannot verify whether their checkout flow is compatible with machine-led purchases. - The launch reflects a broader shift from human browsing to machine-assisted purchasing, which could make storefront structure and checkout logic as important as search visibility.

What’s next: - Selltonomy will use its free tier and paid monitoring plans to bring merchants into ongoing buyability verification. - The company is positioning protocol monitoring and remediation as a recurring need as AI commerce evolves. - Merchants that adopt the tool early may be better positioned to capture AI-driven orders as agentic shopping expands.

The bottom line: - Selltonomy is making a simple bet: in AI commerce, being found is not enough if a machine cannot finish the purchase.