Pyra launches Primey to explain why rivals win in AI search

Pyra has launched Primey, a new AI Search Race Engineer that sits inside its Prime AI Visibility system and shows businesses why AI answer engines recommend competitors. The tool is designed to help B2B teams fix the gaps that keep them off buyer shortlists as more purchasing research moves into ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.

Why it matters: - AI answer engines are becoming a gatekeeper for B2B discovery, shortlist placement and vendor trust. - Pyra is trying to turn AI visibility data into clear next steps for revenue, marketing and communications teams. - The launch targets a problem that can cost companies a deal before a sales team ever hears from the buyer.

What happened: - Pyra launched Primey, an AI Search Race Engineer, inside its Prime AI Visibility system. - Primey tells business leaders why AI answer engines recommend competitors and what their teams should change so their company is recommended first. - Primey works with Prime AI Visibility and uses evidence gathered from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. - The product is available now inside Prime AI.

The details: - Prime AI Visibility tracks how often AI answer engines cite, recommend and quote a brand. - Prime AI Visibility also captures the exact responses and sources behind each answer. - Users can ask Primey questions in plain language, including where competitors are beating them and which buyer question to improve first. - Primey reviews the citations and results saved in a customer’s workspace. - Primey answers in plain terms, recommends a focused next step and links to the supporting evidence. - Pyra modeled Primey on a motorsport race engineer who reads the data so the driver can focus on winning. - Primey compares performance across AI platforms. - Primey identifies where competing websites appear in AI answers and which buyer questions a brand is missing. - Primey works only from evidence already collected and saved in a customer’s workspace. - When evidence is incomplete, Primey points users to the next check to run instead of inventing an answer. - The tool is designed to give executives recommendations they can verify and bring to leadership. - Free access starts with a Flash check that reviews five buyer questions in ChatGPT and does not require a credit card. - Paid plans start at $69 per month. - Enterprise plans start at $1,499 per month and are built for department and line-of-business question sets.

Between the lines: - The launch reflects a shift in B2B buying behavior as more research moves into AI tools. - A Gartner survey released May 20, 2026 found that 45% of B2B buyers used generative AI during a recent purchase, mainly to gather information on vendors and products. - Pyra is positioning Primey as a decision layer on top of AI visibility data, not just another reporting dashboard. - The emphasis on verified evidence and refusal to guess is aimed at executives wary of confident but wrong AI outputs. - Alex Mannine, Pyra’s co-founder and chief AI officer, said Primey closes the gap for Prime AI Visibility customers by turning a simple question into a direct answer backed by evidence. - Mannine also said the product turns AI visibility from a report someone skims into a decision a team acts on.

What's next: - Businesses using Prime AI Visibility can use Primey to diagnose why competitors appear in AI answers and decide what to fix first. - Pyra is steering users toward broader adoption through the free Flash check and tiered pricing. - The company is also bundling Primey into a wider set of AI agents that cover discovery, outreach and workflow automation.

The bottom line: - Pyra wants to make AI search visibility actionable, with Primey translating evidence into specific fixes that can move a company onto the buyer shortlist. - More information is available at Prime AI Visibility.